Thursday, September 3, 2020

Remington Consulting Group Essay Example | Topics and Well Written Essays - 3000 words

Remington Consulting Group - Essay Example This report incorporates examination of Remington Consulting with regards to human capital administration and low work turn over. It contains pertinent hypotheses and examination of those with regards to the association. Notwithstanding that, the report additionally incorporates the significant issues that are emerging out of low work turnover and suggested choice procedure. Proposals have been produced for thought by the Board of Directors and Director of Human Resources dependent on lacks recognized, and systems to beat constraints. Proposals incorporate the improvement of a program for human capital administration; tolerating higher turnover; grasping advancement in the association; embracing vital human asset determination measures and forms and receiving present day HRM rehearses. This incorporates rebuilding the hierarchical limits for a move towards dynamic obligations, and broad utilization of development. This investigation is a contextual investigation of Remington Consulting Group. This examination was doled out to a unit task. The examination has been spread out in a few segments. Segments incorporate the official outline; terms of reference; system; discoveries; ends and suggestions; references and informative supplements. The examination has been directed in a few stages. The principal stage was an outline of the case. This was trailed by the survey of important writing as course readings, scholarly distributions, contextual analyses, reports. Material from distributions was incorporated to dissect the Remington case situation. This strategy was viewed as perfect for the examination as it permitted audit of a wide scope of writing to assess the investigation, and recognize great practices. Ends were drawn dependent on the examination, and proposals were created. Discoveries from the audit of writing have been dissected.

Saturday, August 22, 2020

Communication Issues Essay Example | Topics and Well Written Essays - 1500 words

Correspondence Issues - Essay Example Individuals from the diverse culture may have various principles of trading signals and consequently, there is intrinsic vulnerability in trading data. Extension of our business to China implies managing the Chinese Government, the neighborhood organizations, the wholesalers and different other significant substances. These gatherings convey utilizing their own language, Chinese. They feel pride in communicating in their own language and the greater part of them don't know English. Essentially, the way of life influences the considering procedure human conduct. It influences the reasoning example, values and along these lines in the long run impacts the correspondence forms. Along these lines, in coming sections, I will talk about the different contrasts between the way of life of China and the U.K. what's more, the conceivable obstruction that may happen because of these distinctions in the correspondence procedure while I will likewise make reference to the answer for these issues at every possible opportunity. The fundamental uniqueness that I have found is the huge relevant distinction among UK’s and China’s culture. China is a high-setting society while U.K. is moderately low setting society. In high setting societies, messages are less illuminated unequivocally and imparted all the more verifiably or in circuitous ways(Differences in Cultures, n.d.). Be that as it may, in a low setting society, the accentuation is given to trading of data in an unequivocal way. Numerous things are left inferred in high setting societies which are relied upon to be verifiably understood(High and Low Context, n.d.). Because of this high-setting society, Chinese utilize a lot of non-verbal correspondence during their work. Their outward appearances, acts, the manner of speaking, signals and different articulations show what they are feeling. Notwithstanding, I feel vital here to make reference to that there is both positive and negative impact of adjusting to another culture. The constructive results remember gains for language skill, confidence, mindfulness, self-assurance, great relational connections, the improvement of multicultural characters and so on. The negative results incorporate mental and psychosomatic concerns, passionate pain, broken correspondence, culture stun, gloom and uneasiness. To put it plainly, we have to comprehend the way of life of China so as to make the correspondence procedure powerful.

Friday, August 21, 2020

BMW’s Competitive Edge †A Case Study Free Essays

Premium vehicle creators work in a profoundly powerful and serious commercial center. BMW is among the organizations that have demonstrated a fortress on worldwide markets that incorporate Europe, US, Asia, and developing markets in the Middle East. Its history shows cases when it has gone under weight from showcase powers, however the European carmaker has demonstrated, over and over, that it can spring back and rejoin the race of top industry players. We will compose a custom exposition test on BMW’s Competitive Edge †A Case Study or then again any comparative theme just for you Request Now Ongoing years have even observed BMW speaking to new-ages clients settling on winning plan guidelines and quality. Without a doubt, BMW’s most recent vehicle models gloat of upgraded execution and elements, making the carmaker one of the most grounded extravagance vehicle contenders that proceeds to forcefully fight for shopper consideration in the contemporary age. BMW’s Competitive Edge †A Case Study Cutting-edge innovation, driving delight, solace and extravagance are firmly connected with extravagance vehicles like BMW, Lexus, Mercedes Benz, and Audi. For the normal vehicle purchaser, every one of these marques orders a solid nearness. On the opposite finish of the range are the perceiving customer base, whose furious devotion to a vehicle brand or high respect for automaking legacy may represent deals volume upswings. Undoubtedly, premium carmakers, among them German automaker BMW, ceaselessly strive for purchaser consideration and support high any expectations of hitting record deals in spite of increasing costs identified with materials and new model dispatches. What BMW has in incredible measure, however, is a sound business system that banks less on many years of experience and premonition yet more on utilizing a lucid subject or picture as â€Å"the extreme driving machine† to most extreme preferred position. After numerous bogus beginnings in the twenty years after the war,† (Kay, 1999, para. 8) BMW has plainly made â€Å"the coordinate between the particular abilities of the association and the market openings it faces† (Kay, 1999, para. 8). As of late, the weight on BMW has been radiati ng mostly from the tireless danger of substitute items. Despite its tremendous experience and â€Å"ability to create and utilize advanced specialized skills†¦ the wellspring of upper hand for such a significant number of German companies,† (Kay, 1999, para. ) BMW faces the intense chance that extravagance vehicle purchasers may decide on elective brands in the market versus the latter’s value contributions. The apparent degree of item separation is something else to fight with in the exceptionally serious extravagance vehicle industry. What may strike a few clients as a reviving advancement might be thoroughly loathsome for other people. Much of the time, everything comes down to a brand war. A fulfilled BWM proprietor, as embodied by the elevated level official of a quick growing combination in Asia, refered to mark as the most convincing motivation to buy a BMW. â€Å"It’s a decent, solid car† (J. Lucas, individual correspondence, July 31, 2008). However, as another positioning business official attested, â€Å"Mercedes Benz is as yet the best, while Audi is the rising star† (A. Lagmay, individual correspondence, July 31, 2008). In fact, customer tastes and prerequisites are developing, and premium vehicle makers who have made sizable interests in car plan, quality and execution remain to harvest some benefit. In BMW’s case, strong development was acknowledged during the principal half of 2008, in spite of testing monetary conditions in certain vehicle advertises over the world (â€Å"BMW Group increments sales,† 2008, para. ). Today, pressure is mounting with the danger presented by the section of new contenders. Vehicle industry players venturing up value rivalry had been obvious in the initial scarcely any long periods of the 21st century, with â€Å"low cost or incentives† filling in as the â€Å"prevalent intends to uproot piece of the pie fro m competitors† (Lencioni, 2004, p. 735). To contain the costs, organizations like BMW set up creation plants in worldwide development markets. Business cycles change, however. While the European notoriety vehicle creator posted expanded deals of its BMW, MINI and Rolls-Royce marks by 4. percent from January to June 2008 (â€Å"BMW Group increments sales,† 2008, para. 1), it was â€Å"not completely ready to maintain a strategic distance from the troublesome monetary patterns in significant individual markets, for example, the USA and Japan†¦ worldwide deals slipped 2. 8 percent in the long stretch of June to 146,138 units† (â€Å"BMW Group increments sales,† 2008, para. 2). Under its Chief Executive Helmut Panke, BMW has significantly extended its item contributions, focusing on advertise portions of things to come. In any case, â€Å"moving into littler vehicles implied acquiring the lower edges that were run of the mill of those market segments† (Lencioni, 2004, p. 41) when contrasted with moderate size cars and extravagance limousines. As an expert brought up, â€Å"Compared with volume makers, BMW’s fabricating costs are a lot higher, its item advancement cost all the more exorbitant, and its buying costs higher† (Edmondson, Palmeri, Grow, Tierney, 2003, para. 13). Generally, BMW has needed to fight with the bartering intensity of clients, yet additionally with the dealing intensity of providers which give the interesting assets to support its principle wellsprings of upper hand: brand quality and notoriety of unwavering quality. These days, as the power of serious competition warms up, BMW’s consuming fixation on execution and brand character or picture has supported the firm in shutting the augmenting hole with other extravagance vehicles. BMW’s innovative work groups have been trapped in a craze to keep up serious edge. â€Å"Development groups that pore over everything from (such) advertise input to developments are urged to participate in 'benevolent fighting’ to choose the essential qualities of another BMW† (Edmondson, et. al, 2003, para. 24). As it faces incalculable dangers and dangers, BMW stays ready to win and convey. Among the basic achievement factors in the top of the line advertise where BMW contends is its structure and brand bid, which had become the customers’ abrogating decision highlights (Lencioni, 2004, p. 741). Viable marking, in like manner, made â€Å"emotional associations between clients on one side and items, sales reps, different clients on the other† (Lencioni, 2004, p. 736) in spite of the fact that this was genuine for BMW as well as for other extravagance marques also. One thing that attempted to BMW’s advantage had been its â€Å"firm control on the flexibly chain† (Lencioni, 2004, p. 737). BMW supported long-running and reliable provider connections. Combined with an exceptionally gifted workforce that worked at â€Å"the generally adaptable and most productive† plants in Germany (Edmondson, et. al, 2003, para. 20) to produce vehicles with styling varieties, remarkable execution and wellbeing highlights and uniqueness, the German carmaker stays an intense power to deal with in the universal car industry. The most effective method to refer to BMW’s Competitive Edge †A Case Study, Free Case study tests

Monday, June 15, 2020

History of Medical Ethics - Free Essay Example

To have a complete understanding of a present situation one must have a complete understanding of the past. Human innovation has made more leaps in the past hundred years than ever before in human history, but many of the ideas and values western society runs on have fundamental roots in much earlier societies. The roots that extended into the modernity of medical ethics laws were articulated in Ancient Greece in the form of the Hippocratic Oath. Unfortunately, it was not until the decades following WWII that rules regarding medical ethics were written into law. Just four years after the creation of the Nuremberg Code in 1947(a set of research ethics principles written in response to the horrendous treatment by Nazi doctors to Jewish prisoners) an individual named Henrietta Lacks’ cells were removed from her body without consent (Jonsen 97). Just as human innovation has made several leaps, the history of medical ethics has seen drastic improvements from the mid-twentieth century to the present; from the Cobbs v. Grant case making informed consent law in 1972 to the enactment of HIPAA in 1996 (Deiter). Many medical breakthroughs occurred between 1945-65 including the beginning of organ transplantation, brain, and heart surgery, and many other powerful medical tools. Despite these tools being revolutionary to the medical community, there was not always enough of the new technology to go around, and for doctors, this became an agonizing process. So agonizing in fact, that Professor of Medical Ethics Albert R. Jonsen states: â€Å"the scientific search for answers pressured researchers to turn patients into guinea pigs† (Jonsen 100). The doctor who diagnosed Henrietta Lacks, Richard Wesley TeLinde, was one of these researchers. TeLinde, like many doctors in this time period, used his own patients for research. When Henrietta’s cells were biopsied in 1951, she was not the first person whose living tissue had been taken; TeLinde collected samples from any woman at Hopkins with cervical cancer (Skloot 30). Consent at this time was neither required nor customarily sought and as a result, Henrietta and all the other patients who had had samples taken from them were not aware their cells had been taken. Although there were no informed consent laws for human research at this time, ironically, consent was required after death. Medical laws made it clear that consent was needed in order to legally perform an autopsy or collect tissue from the dead (Skloot 89). The sole fact that the dead had more legal rights than the living only begins to scratch the surface of the atrocities of mid-twentieth century medical ethics. In 1953, just a few years after the death of Henrietta Lacks (1951) came the discovery of DNA; new ideas of genetic engineering and control lead to the revitalization of the pseudoscience called eugenics. Racists and elitist visions reemerged out of the woodwork, this time disguised as medical diagnosis and therapy (Jonsen 103). Considering all of this took place before the civil rights movement, there were no medical laws in place to keep patients from being discriminated against due to their race; consequently, Henrietta was not the only black victim of medical malpracti ce. In fact, black patients were seen as easy research targets due to their socio-economic statuses and their willingness to participate in studies with the promise of free lodging, food, money, etc. One of the most jarring examples of this can be found in the Tuskegee Syphilis Study, a eugenics research project that spanned over forty years. From the 1930’s to the 1970’s, the United States Public Health Service enlisted six hundred black male subjects in a syphilis study with the promise of free food and medical care. Of the six hundred patients, four hundred had syphilis, and were never informed of this fact, or given treatment. The remaining two hundred patients were used as a control and told by the doctors that they had had â€Å"bad blood† and needed extensive testing. The real eugenic aspect of this study lies in the fact that the subjects solely consisted of African-Americans, and only seventy-four of the six-hundred remained alive at the conclusion of the study in 1972 (Jonsen 108). White doctors had no problems condemning these men to death for the purpose of understanding how to better treat white patients suffering from syphilis. Because the civil rights movement had ended a few years after this study was released to the public, many officials found the Tuskegee Study to be appalling. On A pril 28, 1972, the Department of Health, Education and Welfare concluded the study to have been unethical since the beginning, and heavily criticized the failure to terminate the study after a cure had been made (Jonsen 109). The public’s revelations toward the Tuskegee study caused a lot of anger towards racial discrimination and the medical research communities abuse of the poor. The once quiet scrutiny towards the ethics of research became a much-discussed topic in full public view. In 1972, the same year the Tuskegee Syphilis Study was released to the public a court case in California set the precedent for informed consent that would spur the creation of more medical consent laws in the years to come. Cobbs v. Grant made â€Å"obtaining informed consent a nondelegable duty of the surgeon or other healthcare professional performing a procedure† (Deiter). This was a major victory in the field of medical ethics, but consent for medical research patients was not going to be set in stone until a couple years later. In 1974, the Lacks family was summoned by geneticist Victor Mckusick to have blood drawn so he could accurately map the genes of HeLa cells. The family was never informed of this f act and were left believing that their blood had been taken to test for the cancer that Henrietta had died from. All of this happened shortly before the new federal law that required Institutional Review Board approval and informed consent for all federally funded medical research went into effect (Skloot 187). Now that battles had been won for informed consent, the new advancements made in genetic research led to new ethical problems, the major problem being the violation of privacy. Considering how genetic information could now be gathered from a single cell, more laws would need to be put in place to completely protect future patients. Even though doctors were now required to gain consent from their patients, there were still no existing laws that would protect patients medical privacy. The Health Insurance Portability and Accountability Act of 1996 (HIPAA) required the US Department of Health and Human Services to create regulations that would protect the privacy of certain health information (â€Å"Summary of†¦Ã¢â‚¬ ). 1996 was also one of the first years where Henrietta Lacks was given genuine credit for her contributions to the medical community. On October 11, 1996, Robert Patillo organized the first annual HeLa Cancer Control Symposium, which coincided with the first Henrietta Lacks day (Skloot 219). This gathering of scientific minds would not only commemorate Henrietta’s impact on their community but would also celebrate working in a medic al field that now legally informed and protected its patients. In more recent medical ethics history, euthanasia has become one of the most heavily debated topics within the medical community, and the public. There is a hidden irony in the fact that at the time of Henrietta’s death in the mid-twentieth century, consent was only necessary following death for an autopsy, but today individuals do not have the right to choose when they die. However, the euthanasia issue does not only involve death but brings up ethical issues similar to the ones explored following Henrietta’s non-consensual biopsy. Euthanasia brings up issues of liberty, the right to privacy and control over one’s own body. As of current US law, physician-assisted euthanasia is unlawful in forty-seven of the states and is tantamount to homicide in the eyes of the American Medical Association. Of the three states that have legalized physician-assisted suicide, only Vermont and Washington allow the doctor to administer the lethal dosage to patients; in Oregon, a doctor may only prescribe the medication but cannot administer it. Of course, these laws do not apply to all individuals, the patients in questions must be of sound mind, and have been given the grim prognosis of fewer than six months to live (â€Å"United States Law†¦Ã¢â‚¬ ). Euthanasia is a difficult medical ethics issues that tries to answer the heavy question of â€Å"wh o has the right?†, but this is a question that can be inputted into Henrietta’s case and the cases of informed consent, and medical privacy. â€Å"Did doctor TeLinde have the right to biopsy Henrietta’s cells to further science?†, â€Å"Should doctors have the right to perform research without consent in order to obtain larger amounts of information?†. More of these questions could be asked in response to many historical medical ethics events, but the fact that answers to some of these questions are now available show the evolution of human ideologies and values. Following the death of Henrietta Lacks in the mid-twentieth century, the medical ethics field has written several laws into being as well as brought up new issues of debate. People living today can confidently walk into a medical office or hospital without fear of being misinformed of their treatments, and with the full knowledge that their health care information is being protected. Just as the scientific field has Henrietta Lacks to thank for her contributions to medicine, the people of the twenty-first century have humanities changing values to thank for the modern laws in medical ethics. Humanity has come a long way from the creation of the Hippocratic oath some two-thousand-odd years ago and will continue to make strides towards becoming a more progressive, ethical, s ociety.

Sunday, May 17, 2020

We Need Clean Drinking Water Pollution - 2538 Words

Introduction As the world’s population is continually increasing, the amount of resources that humans are exploiting is creating an unstainable future that presents a challenging endeavor for the world’s people. Currently, the world has a population of 7.1 billion inhabitants, and by the year 2050, the world’s population is expected to reach 9 billion (Population Institute, 2010, page 2). If the estimates are correct, how can the earth supply its inhabitants with the limited amount of resources needed for life? Perhaps it is impossible, as the world is already experiencing a water crisis. Only 20% of the world’s inhabitants have access to clean running water, while over one billion people do not have access to clean drinking water (Population Institute, 2010, page 2). In public health, 21 of the 37 leading diseases in developing countries are related to unstable water sanitation (Population Institute, 2010, page 1). As a result, nearly 1.2 billion people inherent a gr eater probability to obtain a health problem by consuming unclean water (Population Institute, 2010, page 2). Currently, the water crisis is found in developing and developed countries. However, water sanitation and water scarcity is predominantly evident in developing states. To combat such issues, many developing countries have adopted public utilities that privatize water. By description, water privatization is given by municipal or national governments to private companies to control and maintain waterShow MoreRelatedThe Pollution Of Water Pollution1474 Words   |  6 PagesSea Water Pollution I. Title Water pollution has many different meanings, in most cases it is when one or more material builds up in the water causing a problem for people and/ or animals. Water pollution is one of the world’s largest problems that we are facing today. Everyone in this world is affect by the earth’s water. 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We keep throwing wastes into the water making the water unsafe for humansRead MoreWater Pollution Is Bad For The Environment1252 Words   |  6 PagesPollution, of any kind is bad for the environment, but water pollution is bad for the environment and affects people. Our water quality is affecting positano and it s people. The article â€Å"Whale Facts† state s â€Å" Water pollution has become a growing concern over the last century as more and more waste is being disposed of in our oceans, rivers and lakes.†(Whale Facts). Water pollution is taking over our oceans, rivers, and lakes which are our primary drinking source. All the water that we drinkRead MoreWater Pollution And Its Effects On The World1489 Words   |  6 PagesWater is the main food production in order to reduce poverty and hunger in the world. There are two main sources of water: surface water and groundwater. Groundwater must be pumped from an aquifer to the earth s surface for use. 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Wednesday, May 6, 2020

The Social Fabric Of Late Eighteenth- And Early Nineteenth...

Jane Austen s novel is principally concerned with the social fabric of late eighteenth- and early nineteenth-century England, a patriarchal society in which men held the economic and social power. In an often satirical portrait of the men and women attempting to gain a livelihood, Austen ironically points out faults in the system, raising questions about the values of English society and the power structure of the country. The novel is also engaged in an ideological debate that drives its plot and defines the essence of its main character. The precise nature of this balance is not necessarily clear, and despite what seems to be a happy marriage, it may not be entirely possible to reconcile Elizabeth s independence and naturalness†¦show more content†¦Darcy play the role of rich men. Mr and Mrs. Bennet are the parents of five unwed daughters. And they have conflicting thoughts about the arrival of the rich neighbours. Mr. Bennet thinks nothing of it, and has no new thoughts about the arrival of Bingley and Darcy. Mrs. Bennet sees flashing lights. She views it as the perfect chance to automatically place a few of her five daughters into the rich community. Marrying off her daughters serves the main purpose in Mrs. Bennet’s life. Mrs. Bennet wants her husband to go and make a greeting to the new crowd. Her plans are to get in contact with them and make aware her five bachelor daughters. Mrs. Bennet encourages her daughter, Jane, to set her sights on Mr. Bingley. Mr. Bennet’s sarcastic comments prove his disconcert on the whole topic. When Jane is invited to meet with Mr. Bingley and his sister, Mrs. Bennet suggests that she go by horseback in hopes that she could probably fall sick and extend her stay. Mrs. Bennet’s’ mind is always thinking of ways to marry off her daughters. Her idea works to perfection and Jane ends up staying longer. Mrs. Bennet goes to work again at the arrival of Mr. Collins, Mr. Bennet’s cousin. Mr. Collins stays at the Bennet house for a short time. He will inherit Longbourn when Mr. Bennet dies, since he will be the only close male relative. Mr. Collins first intentions are toward Jane, but, Ms. Bennet informs him of Bingley. Collin then changes his target to Elizabeth. Mrs. Bennet is

Marketing Evaluation on Amazon.com

Question: Marketing evaluation on Amazon.com. Answer: The idea of marketing evaluation can be understood with the planning, and the subsequent assessment of the success and failure of various companies. Business is much more the idea and execution of than that is stated in any theoretical conception. Therefore, while talking about the marketing evaluation it is better to consult with the real life practices. When a company makes a strategy, it always thinks about making more profit and gaining better customer loyalty. Therefore, it is needed for them to evaluate the marketing strategies and control them to obtain a better result. As discussed by Wu 2012, marketing evaluation can be designated as a set of techniques, which a company uses after a certain plan period, to estimate whether their strategies are meeting the company as well as the marketing plans. To achieve this, a company takes into account a number of metrics. These marketing metrics provide the managers an array of information about the brands activity and acceptance, the b ehavior of the consumers and the demand pattern of the market etc. according to the need of the managers he have to use these metrics (Marshal et al. 2014). Amazon.com commonly known, as Amazon is a USA based ecommerce and cloud computing company. It can be designated as the largest internet based e retailer in America. In 2015, Amazon surpassedWalmart(a brick and mortar operation) as the most valuable retailer in the United States bymarket capitalization (Amazon.com 2016). Now what made this retail chain obtain this stature in the global market? This achievement is obtained through a systematic and methodical approach towards the marketing evaluation. To meet up the requirements of the marketing evaluation, the company with much care has reviewed the marketing metrics of Amazon.com. The financial metrics of the amazon.com has provided the information and needed data to lay the strategy for the profit of the company. Amazon.com has collected data regarding the financial metrics to obtain the profit margin. Now they are collecting US$ 596million (2015), as the net income (Amazon.com 2016). It has helped them to follow the strategy of inve stment and Acquisition of Annapurna Labs based in Israel (Amazon.com 2016). Amazon is a company that has concentrated on their marketing evaluation and tracked down the fake reviewers in their website. Like an honest entrepreneur, they took the strategy of online review. However, the false and paid reviews were costing their strategy negatively. By evaluating their strategies and estimating its successes, Amazon has allowed only assessors whove made genuine Amazon transactions to leave opinion. Thus, they have recognized the problem and taken strategy to eliminate it (Beukes et al. 2014). This company has also used the memory metrics with much concentration. They know that the customer is the essence of the marketing. They have established the idea of quality product and service with their brand image (Koh2015). As discussed above, to obtain better customer satisfaction Amazon has also altered their procedure of addressing the product recall service. It is true that they are concentrating on giving us the best in the market. Their idea utilizing availing the online setup is also based on their metrics of physical availability. They wholly understand that how fast we are moving in our life today. Therefore, being available in online would be the best possible approach to address todays customers. This popular company has also used the marketing activity metrics to keep track of the marketing techniques of the company. This has led them to introduce the multi level sales strategy (Boon-Lon and Wongsurawat 2015). Amazon started by concentrating on Business-to-Consumer dealings between itself and the customers, and Business-to-Business contact between itself and its dealers. Then it moved to integrate Customer-to-Business business as it apprehended the value of client reviews as part of the product images. Their customer profile metrics is also focusing on targeting the right segment of the customers. They are proving us gender-customized products and they understand the need of the time. They are technologically updated and deal with perfect commitment. However, it is needed to obtain the right and relevant information from the marketing metrics and follow the best marketing control style to obtain the best strategic outcome. Otherwise, the system will face a failure and affect the business negatively. The same happened in the case of amazon.com. They are now reaping the profit of a successful marketing evaluation. References: Amazon.com. (2016).Amazon.com: Online Shopping for Electronics, Apparel, Computers, Books, DVDs more. [Accessed 21 May 2016]. Beukes, J., Prinsloo, H. and Pelser, T.G., 2014. A Strategic Marketing Evaluation of Customer Service Expectations from Alcohol Beverage Suppliers.J Soc Sci,40(1), pp.129-139. Boon-Long, S. and Wongsurawat, W., 2015. Social media marketing evaluation using social network comments as an indicator for identifying consumer purchasing decision effectiveness.Journal of Direct, Data and Digital Marketing Practice,17(2), pp.130-149. Koh, A.C., 2015. An Evaluation of the Current Export Marketing Practices of United States Firms. InProceedings of the 1989 Academy of Marketing Science (AMS) Annual Conference(pp. 198-202). Springer International Publishing. Marshall, K.P., Forrest, P.J. and McGorry, S., 2014. MARKETING METRICS WORKSHOP: ACME 2014.Patrick D. Fountain, p.239. Wu, X., 2012. A marketing management model based on enterprise resource theory.Journal of Theoretical and Applied Information Technology,46(2).